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You are using an outdated browser. Please upgrade your browser to improve your experience. Home Who We Are Savory Fund Growth Resources Growth Handbook News and Events Portfolio The Mercato Advantage LP Portal Contact Us Mercato Partners @mercatopartners Last week, Mercato's VP of Sales, Justin Edwards held a sales panel at @XAnt's customer conference "Next2020". Th… twitter.com/i/web/status/12352… March 4, 2020 6:01 pm info@mercatopartners.com MERCATO PARTNERS Navigating a sea of opportunities to fund extraordinary growth-stage companies. News 2019 Mercato Partners Growth Fund Annual Meeting Every May, Mercato Partners enjoys the distinct privilege of hosting both our family of limited partners and the CEO’s from our portfolio companies at a half-day event. We bring everyone together to spend time getting caught up on families and fly fishing (or football, your choice), share a meal, then present fund performance in detail. Read more News Investor Track Day On the final day of the three-day extravaganza we fondly call Annual Meeting, we invited current and prospective limited partners to the Utah Motorsports Campus for a day of racing, camaraderie and ear-splitting, face-melting, high-speed hot laps. Read more Resource A New Category Needs a New Go-To-Market Plan Control4 fundamentally changed home automation. It;’s architecture and affordability dramatically expanded the market for smart home technology. Growing in that market required a new strategy and messaging framework. News A Savory Soiree On a beautiful night in May, following the Mercato Partners Annual Meeting, we had the pleasure of celebrating the successful launch of our second investment strategy, the Mercato Partners Savory Fund. Read More WHO WE ARE Accelerating Your Growth Mercato Partners is a trusted investor for growth stage companies seeking capital and assistance to accelerate and scale their businesses. We understand that true growth requires more than just capital, so we help companies bring new products to new customers through new channels, find and retain the best possible talent, and increase brand awareness to gain market share. Choosing the perfect investor for your business is about competency and compatibility. We offer both. But don’t just take our word for it—slide right to discover why CEOs choose Mercato. Contact Us View More Strong HR Leaders Consistently Share Knowledge VIEW August 14, 2019 Our first Mercato Partners-hosted HR Salon was held in February of this year, and we recently brought the same group tog… Read More News Topic Sphero RVR on Kickstarter VIEW March 21, 2019 Last month Sphero announced RVR, a go anywhere, do anything programmable robot. It launched on Kickstarter and already b… Read More News Topic Strategic Partnership Extends Steelhouse’s Dominance in Connected TV VIEW April 25, 2019 On April 16, SteelHouse announced a partnership with Telaria, a leading supply-side platform built to monetize direct a… Read More Resources MERCATO RESOURCES FOR GROWTH View All Mercato 2019 Mercato Partners Growth Fund Annual Meeting VIEW June 26, 2019 We Are Invested: Mercato Partners Growth Fund Annual Meeting Every May, Mercato Partners enjoys the distinct privilege … Read More Mercato Banana. Banana Who? Banana Pudding. VIEW June 26, 2019 R&R Barbeque Chilled-Out-All-Summer Banana Pudding Recipe Okay, it’s summer and we’ve officially gone bananas. … Read More Entrepreneurship and the Family VIEW April 25, 2019 It's a sad reality of my journey through the entrepreneurial world: Families can sometimes suffer. Of course, this ha… Read More Marketing A New Marketing Strategy for a New Category VIEW June 26, 2019 In 2006 I joined Control4. It was a fledgling whole-home automation start-up founded by Will West, Mark Morgan, and Er… Read More Human Capital Meeting our Potential VIEW February 21, 2019 In the last decade, there has been constant criticism of meetings. Ranging from daily articles about to cynical texts … Read More Marketing Know Thyself VIEW February 21, 2019 In western business, Sun Tzu is a military strategist often quoted but little read. Nevertheless, he wrote something t… Read More Scaling Growth Margins VIEW September 28, 2018 By Dennis Wood and John Yoon Overview The transition from early stage or venture-backed companies to growth stage pose… Read More Scaling Growth Margins: Part 2 VIEW January 11, 2019 By Dennis Wood and John Yoon “Happy families are all alike; every unhappy family is unhappy in its own way." -Leo … Read More Finances 5 B’s of Budget VIEW September 7, 2018 By Ryan Parker "It's clearly a budget. It's got a lot of numbers in it." - George W. Bush Companies don’t make mone… Read More Mercato The Refreshing Hula Girl VIEW August 14, 2019 Summer is to the seasons what tiny bubbles are to your beverage. Before the chilly weather is upon us, enjoy this Swig H… Read More Finances The Restauranteur’s Dilemma VIEW August 14, 2019 “I think I’ll open a restaurant. It seems like a surefire way to make some fast, easy money.” --No sensible per… Read More Our Portfolio INVESTING IN COMPANIES THAT IMPACT THE WORLD View All Technology ObservePoint VIEW Branded Consumer Stance VIEW Branded Consumer Sphero VIEW Technology Domo VIEW Branded Consumer Skullcandy VIEW Technology Private: Upwell VIEW Technology Ephesoft VIEW Technology SteelHouse VIEW Technology SaltStack VIEW Technology Kuali VIEW Technology Central Logic VIEW Technology Cradlepoint VIEW Technology Galileo VIEW Technology Venafi VIEW Technology Kalderos VIEW Technology Cloud Elements VIEW Technology Printer Logic VIEW Let's Get Connected Contact Us Today Tell us why you’d like to connect and we’ll reach out to you as soon as possible. info@mercatopartners.com 2750 E Cottonwood Parkway, Ste. 500 Cottonwood Heights, Utah 84121 Send Me Updates SEND × Let's Get Connected Contact Us Today Tell us why you’d like to connect and we’ll reach out to you as soon as possible. info@mercatopartners.com 2750 E Cottonwood Parkway, Ste. 500 Cottonwood Heights, Utah 84121 Send Me Updates SEND Facebook Twitter LinkedIn More Networks Share via Facebook Twitter LinkedIn Mix Email Print Copy Link Powered by Social Snap Copy link Copy Copied Powered by Social Snap...